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Helvetica now guardian1/2/2023 When former Mayor Michael Bloomberg’s privately held company bought BusinessWeek in 2009, at the depths of the financial crisis, the once-indispensable title had become a dentist’s office magazine. But Turley is figuring it out as he goes along. Moving from magazine designer to TV executive in the fast and fluid continuum of print, broadcast, and web is a task that requires a great deal of improvisation. In his quiet way, Turley is trying to bring the anarchy that originally defined MTV to a much-changed media landscape. He apologizes for losing his train of thought, though he’s usually making perfect sense. When we speak, the demure young designer is navigating back-to-back meetings at the Viacom subsidiary and is serenaded by a chorus of inbox pings. Turley has recently become creative director for MTV News, where he will lead an always-on, cross-platform assault on the brand’s 18–24 year old demographic. Fresh off the success of rebooting a struggling print publication for executives, he now hopes to revitalize a cable network for teens. RICHARD TURLEY has created some of the most unapologetic, visually incisive magazine covers of the new millennium.
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